Industrial city - Ruian City, Xincheng Town, the production of leather casual shoes and famous for its advocacy of fashion, elegance, comfort, health, philosophy, their products much consumers nationwide 92% of the leather casual shoes are produced in shencheng town. 2001 shencheng the town by the Chinese Association for Regional Development approved as a "casual shoe production base in China."

    Speaking of casual shoes, we will not forget its "founder" - shencheng leading enterprises in Zhejiang Province town of Shoes Shoes state tournament chairman Ruan Cong. In 1992 he was a foot structure and walking on human physiological characteristics reported revelation, after painstaking research and development of new kinds of shoes - leather shoes. The shoes not only to retain the traditional shoes noble, elegant advantages, but also to make them more portable, wearable, soft, all ages. Casual shoes one came quickly recognized by consumers and favor, and for a product in short supply.

    Footwear enterprises have followed the town converting casual shoes, and gradually formed a certain scale. So far 230 manufacturers, more than 300 production lines, annual output of leather casual shoes more than 100 million pairs of industrial output value of about 30 million, opened in major cities nationwide, and stores more than 2,000 wholesale points. Products are sold to major domestic markets and exported to the U.S., Japan, the European Union and other countries and regions. Shencheng town of China and the world has become a real casual shoes production base, developing at a brisk pace, the growing scale of development, product quality and continuously improve, setting a considerable economic and social benefits. With a population of only 11 million, an area of only 35 square kilometers of the town, the footwear industry can be described as a long history. From the cloth shoes, cow leather, pig leather shoes to hiking shoes, experienced hand-stitched, family footwear, footwear and shareholders, the Liaison Office in cooperation footwear production patterns, production processes continue to improve, expand production scale. The successful development of leather casual shoes, Ruian City, the regional economy to become a major bright spot, "China's casual shoes manufacturing base" settled shencheng so famously.

    In Ryan's strong support of the municipal government, proposed a series of Xincheng casual shoes priority development policies and measures: One, make sure to expand park construction, increase the cohesion of casual footwear to raise base of scale; second is to speed up technology the pace of continuous improvement of production technology, improve production technology and productivity, while increasing efforts to develop new products to continuously adapt to ever-changing market; third is to actively implement the quality of the brand strategy in order to perfect the quality to win consumers in order to well-known brands dominate the market and achieve sustainable development of enterprises to further consolidate the position, expand the "Chinese shoes" in the country and the world impact.

    At present, shencheng great development of the town seize the favorable opportunity, take advantage of "China's casual shoes manufacturing base" sub-piece of gold into the dermis, Xincheng town, casual shoes regional brands bigger, stronger. Actively implementing a quality brand strategy, with perfect quality to win consumers in order to well-known brands dominate the market. Today, 2000 acres features casual shoes production base construction, Ryan leather casual shoes production and develop an even broader space for development.